During a recent trip to Europe, Kazunori Yamauchi, founder and CEO of Polyphony Digital, producer of legendary PlayStation racing game Gran Turismo, met with Nissan to enjoy the most current Nissan GT-R Track Edition and Nissan GT-R NISMO.
For the very first time, he took the latest GT-Rs out on the famed German Autobahn and country roads around Nurburgring.
Nissan documented Yamauchi’s day of driving, as he shared his impressions and experiences in real-time.
Many Nissan models, past and present, have featured in the Gran Turismo games since the series was first introduced in 1997.
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Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2017, the company sold 5.77 million vehicles globally, generating revenue of 11.9 trillion yen. On April 1, 2017, the company embarked on Nissan M.O.V.E. to 2022, a six-year plan targeting a 30% increase in annualized revenues to 16.5 trillion yen by the end of fiscal 2022, along with cumulative free cash flow of 2.5 trillion yen.
As part of Nissan M.O.V.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolized by the world’s best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has partnered with French manufacturer Renault since 1999 and acquired a 34% stake in Mitsubishi Motors in 2016. Renault-Nissan-Mitsubishi is today the world’s largest automotive partnership, with combined sales of more than 10.6 million vehicles in calendar year 2017.
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